With a new remit, new responsibilities and a growing team of professionals, the GSA rebrands with the introduction of a new logo.

The GSA has had busy and productive few years. In 2012 the agency opened its new Headquarters in Prague, in 2013 the new EU GNSS Regulation brought new roles and responsibilities to the Agency, and now a new Regulation, further redefining the role and structure of GSA, is on the eve of adoption.

On top of this, the first call for Applications in Satellite Navigation under Horizon 2020, which is dedicated to providing opportunities for the development of innovative applications of EGNOS and Galileo, was launched in late 2013 with proposals expected in April.

To reflect the evolving nature of the Agency, this week the GSA unveiled a new logo. “This is an exciting rebirth for the GSA. Our new logo was designed to reflect the accomplishments of the past, the challenges of today and the opportunities ahead,” says Carlo des Dorides, GSA’s Executive Director.

The GSA new logo serves as a bridge between the Agency’s roots and its commitment to the future by enhancing aspects from the previous logo. The stars represent the European nature of its work and the EGNOS and Galileo satellites. The stars’ intersection with the horizon creates continuity with the former logo and symbolizes how satellites bring benefits to Earth.

The decision to use eight stars is symbolic in that the number eight, when turned horizontally, is the symbol of infinity. “Space is a key enabling technology offering infinite opportunities and it is our aim to foster this process and deliver valuable services to ensure that the European GNSS Programmes are fully leveraged for the benefit of business and society,” says des Dorides.

Finally, the use of the brush stroke as a graphical element reinforces the human aspect to space technology and the important role that both creativity and innovation play.

All versions of the new GSA logo can be found here